Centennial Software
2008
IT governance supplier Centennial approached Anderson Baillie to benefit from their lead generation expertise in the IT marketplace.
After a series of internal workshops and some clever interactive design and development the quirky "space invader" style animated campaign 'Keeping IT in Check' was conceived.
Not only did the campaign deliver the lead quota targets Centennial required but the Space Invader game kept the prospects entertained.
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Amdocs ClarifyCRM, a division of Amdocs, the world leader in CRM, billing and order management systems, approached Anderson Baillie to tender for their global Communication Service Provider (CSP) lead generation campaign. |
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The brief was to develop new marketing and selling propositions for Double-Take as a market leading business continuity solution, with integrated marketing communications campaigns. |