Due to the success of the BusinessObjects ‘Intelligence at your Fingertips’ campaign and their new status as part of SAP, we were asked to develop a new campaign to create sales opportunities for Crystal Reports Server and the Edge Series business intelligence products.
Using the Intelligence At Your Fingertips campaign model, we rebuilt it to reflect SAP’s brand values and took the opportunity to apply a few improvements to the campaign. The new campaign includes a new promotion offer for Crystal Reports Server and the latest version of the Anderson Baillie Closed Loop reporting tool which we customised to SAP BusinessObjects’ exact requirements.
Data services were provided by the Data Management team, while Anderson Baillie managed the project, its roll out and reporting requirements. Central to the campaign were the email broadcasts to drive traffic to the website which was built in five different languages. This successful campaign can be viewed at: